Bobby Abley
Company details:
Victorian Grove
Stoke Newington
London
N16 8EH
www.bobbyabley.com
DESIGNER NAME: Bobby Abley
BACKGROUND: Bobby is originally from Scarborough, and studied at the Ravensbourne College of Design and Communication. He has previously worked for Rankin, Alexander McQueen and Jeremy Scott.
SIGNATURES: “Cartoon-inspired prints.”
IDEAL CLIENT: “Someone with no inhibitions.”
TRADEMARK PIECE: “Anything with the Bobby Abley bear. He’s my logo and mascot.”
THE COLLECTION: “My SS14 collection has medieval references from stories like the Sword in the Stone, a bit fantasy land. With each look you will find a subtle progression of a person becoming a king. There is a mix of candy colours, like from the old Disney movies and soft fabrics to give it a slight romantic feel alongside a darker palette.”
IMPACT OF LONDON COLLECTIONS: MEN: “London Collections: Men has boosted my profile, helped me pick up new stockists and definitely helped me develop the understanding of the more business side of running a brand.”
FIRST PIECE OF MENSWEAR DESIGNED: “From what I can remember it was a pair of twisted jeans. It was around the time when Levi released them and I couldn't buy a pair so I cut up several pairs of jeans I already owned and rebuilt them so they had the twisted seam.”
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